Resume

Innovative and results-focused community leader with a background in media and entertainment, able to identify beneficial partnerships between businesses and non-profits, lead a cross-functional team of employees and volunteers, and increase efficiency in operations and community engagement initiatives. Strengths include event organization, fundraising, project management, and public relations.

Planned and executed fundraising events for non-profits dedicated to children’s health and wellness, such as St. Jude Children’s Research Hospital, Shriners Hospital for Children, Ronald McDonald House of Springfield, and the Feed The Kids Golf Tournament. Coordinated radiothons, 5Ks, food and toy drives, and comedy nights across New England.

Skills

Branding
Coaching
Communication
Crisis Management
Event Planning
Fundraising
Leadership
Organization

Press Release
Problem Solving
Project Management
Strategic Planning
Team Work
Time Management
Training
Writing

Programs

Adobe Audition
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere

Final Cut
Microsoft Office
PromoSuite
Trello

Professional Accomplishments

Event Planning

  • Coordinated over 50 events per year for iHeartMedia, including concerts, interviews, and appearances, serving a market of nearly 550,000 listeners.
  • Founded Event Committee at Ronald McDonald House of Springfield, tasked with identifying businesses and performers to host fundraising events benefitting the House, with the goal to target an untapped audience of potential donors and increase brand awareness. Planned, executed, and oversaw all aspects of event production, including budgeting, run of show, A/V, and décor.
  • Launched the Feed The Kids Golf Tournament website and social media accounts as a founding member of the tournament’s board, allowing potential golfers to discover our organization and RSVP to our event.

Fundraising

  • Increased funds raised by 5% year over year at WMUA 91.1 FM. Funds secured supported operating expenses.
  • Raised $463,000 for St. Jude Children’s Research Hospital in 2023 during a two day radiothon.
  • Raised $250,000 for Shriners Hospitals for Children in 2019, total of $1,300,000 in 8 years.
  • Launched MIX 93-1 Spring Into Action Food Drive in 2020 to benefit the Food Bank of Western Massachusetts. Within two days, raised funds to provide 100,000 meals to families facing hunger.
  • Collected 30,444 toys at the Cape Cod Toys For Tots Stuff-A-Bus in 2023, a 60-hour live broadcast and toy drive that collected nearly 5,000 more toys than the previous year.

Employment

Digital Content Director

iHeartMedia
2013 – 2024

Orchestrate editorial and social media coverage of concerts, in studio interviews, and live events. Develop strategies to drive traffic to digital platforms. Execute social, email, and influencer marketing programs across multiple channels. Design graphics for digital and printed materials, presentations, and ads. Collaborate with cross-functional teams in marketing and programming. Analyze website and social media metrics for station properties and develop strategies to drive traffic to digital platforms. Collaborate with clients and agencies for multimedia advertising campaigns and event execution. Coach staff on blogging and social media best practices to grow engagement with station brands across all platforms.

Social Media Expert

TSM Design
2012-2013

Establish and lead social media campaigns for clients. Craft content schedules and partner with internal designers to produce brand-relevant social media assets. Compose press releases and develop a targeted distribution model. Research, write, and submit grant proposals on behalf of the online magazine Pro Springfield Media.

Promotions Assistant

iHeartMedia
2009-2013

Plan and coordinate live events, concerts, and appearances. Serve as liaison with vendors on event-related matters. Handle on-site execution and talent handling. Assist Marketing Director and Digital Content Director in marketing campaigns across digital mediums, including website, social media, email, and more.

Fund Drive Director

WMUA 91.1 FM
2010-2011

Organize annual fundraising event to support operating expenses of the station. Increase funds raised by 5% year over year. Secure corporate sponsors and charitable donations from area businesses.

Beyond The Job

When I manage to tear myself away from the office, I make a concerted effort to be an active voice in my community, and lend my skills to my neighbors.

I currently serve on the board of the Feed The Kids Golf Tournament, an organization that seeks to end childhood hunger and support area food pantries through the fundraising work of our annual golf tournament. Since our founding in 2018, we have raised over $100,000 for No Kid Hungry and the Holyoke Weekend Backpack Program. In my capacity as Webmaster and Silent Auction Organizer, I oversee both the organization’s website and the presentation and fulfillment of the event’s largest fundraising element.

The Ronald McDonald House of Springfield, MA is another organization dear to my heart. I have served on the advisory council since 2015, and am proud to be a part of the Marketing, Media, and Communication committee, and founding member of the Red Shoe Run 5K committee. Launched in 2018, the Red Shoe Run is an annual 5K walk/run fundraiser in Springfield, Mass. with nearly 200 participants.

Every October, I also lend my assistance to Rays of Hope as a Finance Room Volunteer, tasked with compiling pledges and verifying funds received.

Events

Digital Director at iHeartCountry Cares For Kids St. Jude Radiothon, 2013-present
Digital Director at Agawam SummerFest, 2018-present
Editorial Content Producer at Kiss 108 Jingle Ball, 2018-present
Editorial Content Producer at Kiss 108 Kiss Concert, 2018-present
Editorial Content Producer at Jam’n 94.5 Summer Jam, 2018-present
Enforcer at PAX East, 2018-present
Line Control for Guest Signing at Fan Expo Boston, 2018-present
Digital Director at Shriners Hospitals For Children Radiothon, 2013-2019
Guest Liaison at Rhode Island Comic Con, 2018
Guest Liaison at ComiCONN, 2018
Event Director of WMUA Fund Drive, 2010

Media